GSRC Rebranding

Graphic Design | Branding | 2020 – 2021

Project Type

Graphic Design

Branding

Company

Carleton University Students' Association

Project Overview

The Gender and Sexuality Resource Centre (GSRC) is a dedicated space at Carleton University supporting students of all gender identities and sexual orientations. They strive to offer an inclusive, intersectional environment where everyone feels valued and respected. Their branding no longer captured the dynamic, vibrant, and intersectional nature of their work. As such, they were seeking a comprehensive rebranding to better reflect their mission, vision, and values.

Modernization



Update the GSRC’s visual identity to resonate with current and prospective students, reflecting a modern and progressive image that appeals to a diverse audience.

Enhance Emotional Connection



Design elements that foster a stronger emotional connection with the GSRC’s audience, making them feel welcomed, safe, and understood.

Reflect Core Values



Create design elements that align with the GSRC’s core values of inclusivity, empowerment, support, and education.

Inclusivity + Intersectionality



Develop a visual identity that highlights the diverse and layered identities within the GSRC community and the intersectional approach taken in the centre’s programming and services.

Consistency across materials



Ensure that the new branding is consistently applied across all communication and marketing materials, including print, digital, and in-person interactions.