CDAC Brand Refresh

Graphic Design | Branding | 2020 - 2021

Project Type

Graphic Design

Branding

Company

Carleton University Students' Association

Project Overview

The Carleton Disability Awareness Centre (CDAC) is a peer support, advocacy, and community space for students who experience disability, chronic illness, neurodiversity, or inaccessibility. As a forum for disability issues, CDAC provides various events and services that support the Carleton community. Given the evolving needs and identities of their members, the current branding requires a refresh to better align with their mission, vision, and the dynamic nature of their work.

Modernization



Update CDAC’s visual identity to resonate with current and prospective students, representing a modern and progressive image

Awareness + Engagement



Increase visibility and engagement with CDAC’s services and events among students, faculty, and the broader Carleton community.

Challenge Stereotypes



Use updated branding to challenge stereotypes about disability while also promoting awareness and acceptance.

Inclusivity + Accessibility



Ensure the new brand identity conveys a message of inclusivity, support, and empowerment for all students with increased accessibility.

Fostering Community



Strengthen the sense of community and belonging among undergraduate students who utilize CDAC’s services.